You’re a fully-fledged health/wellness professional (*high five*), out in the world, doing your thing.
You’re truly talented at what you do, but talking about what you do? Not so much.
You know your website holds the key to connecting with the clients of your dreams, but… Ugh, where to start?
You’ve avoided sending traffic to your site because it’s “not quite ready yet”.
(Or if you are referring folks to your site, you cringe a bit each time + tell yourself: “They’ll get to know me once we’ve met in person…“)
You’re proud of what you do, but if your site could actually sound like you (+ attract a schedule full of dream clients to prove it!)…
Then you could spend your time focused on the parts of your business you love most.
A HOME page that draws them in…
An ABOUT story that sparks instant connection...
OFFERINGS that seem designed just for them…
PRICING + POLICIES, crafted with purpose, and communicated with clarity + heart…
EVERYTHING THEY NEED to help them know you, like you, + trust you with their business.
it’s all totally possible, friend.
I KNOW you’re feeling boxed in by all the expectations of what a healer or helper “should” + “shouldn’t” be.
I KNOW you’re feeling constant pressure to sound #AUTHENTIC in your writing… with no clear sense of what that actually means.
I KNOW you’re feeling stuck + overwhelmed by the sheer volume of work to be done when it comes to representing yourself (+ your business) in words.
The “secret” to connecting with the people you most want to reach is already within you.
It IS you.
As a copywriter who works with healers + helpers of all sorts, I’ve heard just about every question there is…
…and on and on and on.
SO. MANY. GOOD. QUESTIONS.
And, friend? I’ve been listening.
The complete, proven, step-by-step system for writing your entire website.
Everything laid out for you in a comprehensive (yet refreshingly UN-intimidating!) guide.
The comfort of knowing exactly what to do (+ what not to bother doing!), based on years of my personal experience teaching healers + helpers of all sorts to do the same.
I’ve seen the magical way words draw the right people in like a magnet.
(It’s how I filled my own therapy practice with dream clients in under 6 months!)
And as I’ve helped healers + helpers (like you!) transform their copy… I’ve seen it happen for them, too.
Now? I’m sharing my step-by-step process so you can get clear on your unique value, communicate it with heart, attract + serve the people you love working with most…
“Since working with Michaela, I've had more click-throughs to my services, more targeted referrals, and best of all: more CONFIDENCE in my ability to market my business!”
Those old beliefs that are holding you back? The stories you’ve been told about what it means to represent yourself as a health/wellness “professional”? Get ready to let. them. GO.
YOU’LL LEARN how to honor your training + experience while giving yourself full permish to rewrite the rules of communication.
Before you write a lick of copy, we’ll get crystal-clear on exactly WHO you’re speaking to. And we’ll employ smart research strategies to find out precisely what they need from you.
YOU’LL LEARN how to speak directly to your people + spark a meaningful connection… using words that actually sound like you.
Try to appeal to everyone + you’ll end up reaching no one. We’ll identify the unique value that sets you apart as an island of awesomeness in a sea of endless options.
YOU’LL LEARN how to harness your natural superpowers to stand firmly in your zone of genius… and represent yourself with authenticity + confidence.
If your website’s the online home of your business, then the Home page is your entryway. From strategic planning to the practical components of navigation, we’ll create an experience that’s clear, inviting, and instantly valuable.
YOU’LL LEARN how to create a Home page that draws your dream client in + makes them actually want to stick around.
It’s the 2nd-most visited page on your site… and the #1 piece of copy real estate that trips us up! But it’s not gonna trip you up any longer.
YOU’LL LEARN to craft an About page that sounds like you, that you’re proud to send traffic to, and (best of all) that speaks directly to your dream audience. You’ll also learn to mix, match + re-style your About page content to align with each place you represent yourself online.
“Michaela is the reason my workshops have filled in record time. See for yourself and you can thank me later!!”
To most healers + helpers, the thought of “selling” can feel pushy, sleazy, or just plain intimidating. But sell the RIGHT way, and your people will feel seen, valued + empowered to choose for themselves.
YOU’LL LEARN the fundamentals of selling with integrity + heart… then you’ll translate these into copy that’s irresistible to your dream client.
To attract new dream clients + serve them at the same time, you’ve gotta have a solid content plan in place.
YOU’LL LEARN to design your perfect content strategy, map out your content calendar for the year, and repurpose + update the content you’ve already created. (Oh, and say goodbye to blank-page paralysis once + for all… I’m sharing the EXACT blog post templates I use.)
Each page of your site should stand on its own AND help create a cohesive experience for your dream client.
YOU’LL LEARN how to optimize the Contact, 404, Social Proof, Giving Back, and other supporting pages of your site to help round out the experience for each visitor who lands there.
Even the most “perfect” site isn’t meant to collect dust. Your copy, like your business + the people it serves, is a living, dynamic thing. And that’s wonderful news!
YOU’LL LEARN how to use words to shift, pivot, micro-pivot + grow as your dream audience does.
“Michaela is my ace in the hole. There is no one I trust more with my business writing... including myself!” ellen | ghostwriting client
In this Q+A with web designer, Mary McWilliams, we’ll dive into the fundamentals of creating a digital home for all your new copy.
Mary’s an expert at crafting health + wellness sites that are as beautiful as they are functional. (Plus, she’s got a special offer, just for students in the course!)
In this Q+A with SEO guru, Matt Milloway, we’ll learn to optimize the functionality of the potentially-intimidating WordPress platform.
Matt specializes in helping private practice owners navigate the world of SEO + web design, and he’s sharing his top tips with us!
The legal side of writing your site doesn’t have to be scary! Prepare to kiss your legal worries good-bye as we chat with legal coach + attorney, Lisa Fraley.
Lisa specializes in helping health + wellness business owners get legally covered. (Plus, she’s a health coach herself! So… she gets us!)
As healers + helpers, we know that it’s not just about the words on our sites. It’s about the ripple effect those words create, throughout our communities + beyond.
That’s why 10% of all income from Copy for Healers + Helpers will go straight to funding schools, programs, and global communities around the common goal of education for all, through Pencils of Promise.
Step-by-step guidance (in 25 super-focused, overwhelm-busting micro-lessons) through the process of writing your site. Everything you need to know, nothing you don’t.
No fluff, just the structure you need to help you take action on everything you learn.
Want to take your learning on the go? Downloadable MP3s (and slides) of each lesson included.
Access the course as many times as you like. You’ll get free access to all future updates, too!
Ready to super-charge your progress? My bonus content is designed to help you do just that.
Need a fresh pair of eyes on your work? A little extra encouragement along the way? Community support is baked right into the experience.
I designed Copy for Healers + Helpers to be an overwhelm-busting, clarity-producing, action-packed solution for you.
But sometimes you just need a little extra support along the way.
I totally get that. And so I’ve got an extra-special option for you: 1:1 VIDEO COACHING with me to help you take action on what you’re learning.
MY eyes on YOUR work. (Figurative) hand-holding + (literal) cheering. Every step of the way.
“The beautiful website copy was worth every penny. What I didn't expect was how much clarity about my practice I would gain in the process. Michaela SERIOUSLY knows her stuff. ”
Four enrollment options. Same game-changing experience.
“My website copy was rigid and stiff and did not embody the brand of my practice. Michaela was able to capture the essence of who I am as a therapist so easily. She really held this entire process and all my vulnerabilities from start to finish so beautifully. Only a therapist could do that! I give her my highest recommendation. Absolutely and without hesitation.”
What happens when I enroll?
Besides the dance party, you mean?
Seriously, first we CELEBRATE because you’ve just taken action on a part of your business that is SO vital, yet so often neglected. I’m so proud of you!
Next, you’ll receive an email receipt + confirmation of your login info you’ll use to access the site once class begins.
On Monday, October 14th, we’ll kick off our founding class of Copy for Healers + Helpers! (You’ll receive a reminder email that day, alerting you that your course materials for Modules 1-5 are available for viewing.)
On Monday, October 21st, the remaining materials (Modules 6-9) will be available on the course site.
I'm serious about improving my copy, but I have NO TIME!
I hear you.
Time is such a precious commodity. (I’m constantly looking for ways to be more intentional with mine.)
That’s why I designed this course to be comprehensive… but flexible. I’m providing a clear series of steps to follow, but you’ll also have the freedom to jump around to any individual topics you like.
You can work through the whole course in a weekend… or you can dip in + out, working through it as you please.
I feel like this is something I should be able to do on my own.
And yet… you haven’t.
Please don’t feel one bit of shame about this! I often say copywriting isn’t complicated, but it isn’t easy either.
Every healer + helper I’ve ever worked with spent months– even years!– struggling with their copy before enlisting my help. You’re in good company, friend.
The great news? By the end of this course, you’ll have everything you need to DIY your copy… on your site, your social media, anywhere you like!
What if I'm not totally sure who my dream client/patient/audience is yet?
We spend time on this early in the course because it’s such a foundational piece of everything else we’ll do.
Even those who DO know who they’re speaking to often find that this shifts a bit as they go through the process of working on their copy.
So, come on in + let’s help you clarify your own unique definition of “dreamy”!
I'm on board... now will someone please convince my wallet?
You know your situation best and, ultimately, you’re the one who gets to decide what’s right for you.
A few thoughts that might help as you mull it all over:
All that aside, sometimes we’re limited by factors outside our control. And if your participation in this course would mean hardship for you, then please care for yourself first. I’ll be eager to welcome you in whenever it’s right for you!
Wouldn't it be easier to just hire someone to do my copywriting for me?
More expensive? Most definitely.
Finding the right copywriter to craft custom work for you is a bit like finding the right healing or helping professional… it’s all about fit!
Find the right fit, and you’ll emerge with excellent copy (and a sizable invoice to pay).
But choose instead to invest one-fifth (or even one-tenth!) of those resources in learning to write your OWN copy? And you’ll emerge with a skill set that can be used (+ reused!), over and over, for the rest of your life!
I feel excited... and a little scared. (Is it normal to feel scared...?!)
You’re embarking on something new! Planting a stake in the ground + boldly declaring: THIS MATTERS TO ME!
I recommend checking in with yourself to determine if the fluttering in your stomach is more excited-nerves (rather than this-isn’t-for-me dread).
All good? Then you (+ your nerves) are most welcome inside Copy for Healers + Helpers!